6-28-09

Dear Emma,

An older motto from Pringles is "once you pop, the fun don't stop." I have several problems with this motto.

A.) Bad Grammar - it should read, "once you pop, the fun doesn't stop." Where is the country headed? I'll tell you where: Bad Grammar Land. It's a real place.

B.) Presupposition - So if I open a can of Pringles, I'm automatically going to have this unending supply of fun? What if I'm feeling depressed? Fun certainly won't arise from eating a few potato chips.

C.) False Advertisement - This goes hand in hand with presupposition. Assume I am depressed, and I proceed to eat 3 cans of Pringles. I highly doubt the amount of fun I will be having both in being depressed and in eating approximately 100 chips.

Thus I submit an edited version of the new Pringles campaign motto: "Once you pop, fun may arrive, but don't expect it."

Love,
Stephen